One of the challenges in constructing an impactful cross-examination (cross) is creating content. Many trial attorneys can effectively identify issues in the discovery process but fail to communicate to the fact finder the power of the facts as they relate to the case. Depositions can be artfully conducted and interrogatories expertly administered, but if the presenter of the evidence is unable to translate basic facts into vivid images and stories, then once-dominant discovery revelations can often be reduced to tepid references. After years of preparing one case, many trial attorneys are so hardened to the basic facts that they fail to emphasize in cross the importance of obvious, yet highly influential, pieces of evidence.
Patrick C. Brayer,
Cross-Examination Content and the "Power of Not",
Available at: https://irlaw.umkc.edu/faculty_works/929