Marketing the Library: Engaging Law Student with Dynamic Displays

Publication Date

5-2026

Document Type

Forthcoming Work

Abstract

Academic law libraries increasingly serve as dynamic, student-centered spaces that extend beyond traditional collections. This article explores practical and creative approaches to marketing library resources through engaging, low-cost displays and interactive experiences. Drawing on initiatives at the University of Missouri–Kansas City School of Law Library, the authors highlight strategies for introducing students to multiple formats of legal study aids, promoting faculty scholarship through institutional repositories, and fostering a welcoming library environment with interactive and frequently refreshed displays. Examples include multimodal displays that integrate print and digital resources, the use of QR codes and design tools to showcase faculty research, and light-hearted, participatory elements that encourage student interaction. By blending marketing, pedagogy, and community-building, dynamic library displays can increase awareness of library resources, support diverse learning preferences, and strengthen the library’s role as an inviting and collaborative learning space.

Publication Title

AALL Spectrum

Volume

30

Issue

5

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